Lauren McLean Iuppa Ayer

Poet | Artist | Optimist

Design to Delight

#DareToExcel Challenge- 13:

We live in an experience economy. Your customers and audiences don’t want products and services. They want experiences. Leaders who live with integrity and artistry build businesses that deliver on delightful experiences – regardless of what product or service they sell.

Define and act upon one way you can design to delight your audience or customers within the next two days.

My book is still in its beginning phase. There is nothing yet to read or see… But, wait, that’s not actually entirely true. In fact, I’ve already shared a piece of story-inspired collage art in my previous post that has already delighted one of my readers. So, inspired by that and by a conversation with fellow quester Brenna Layne, I will create a page on my site featuring this image (and others I create along the way) as well as a reading list, and perhaps other related references, resources, videos, whatever I can find to help keep me and my potential future readers excited about the project. And I already have other extension projects in mind–quilts, poems, maybe even an opening signing at a gallery filled with this related work… so many possibilities!

And while we’re on the topic of delight, I think this year I’ll send holiday cards to the people who have bought my quilts. It doesn’t take grand gestures to create a little delight in the lives of those who support us.

4 Comments

  1. Aaaa!!! I love this! I just got up and did a little happy-dance. Fantastic idea–a lovely and generous way to marry words and images and…..what else??…..the possibilities really are limitless.

  2. Lauren,
    I love this idea of sharing your book in process. What a terrific idea to generate interest as well as to encourage you to keep your nose to the grindstone–which is what I need, the accountability. It was great to finally meet you.
    Jenni

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